Jul 30, 2022
In ASK US ANYTHING
Adamo and Geert Buskes discuss all aspects of online marketing. Conversion optimization is an important part of it. Before we look at the psychological principles, let's go back to the basics. Heads in the same direction. What is a conversion? A conversion is the achievement of an online objective. The conversion rate or the conversion rate is the share of the total number of website visitors who take an action that leads to the online objective being achieved. A website can have different objectives, for example: Generate leads To inform Direct sales (e-commerce) As an organization, you naturally want to achieve as many conversions as possible in order to obtain the highest possible conversion rate. We call the techniques to increase the conversion rate of your website conversion optimization. There are various techniques for achieving conversion optimization. I discuss 6. 6 techniques for more conversion 1. Paradox of choice If website visitors have too Fax Number List many options, the chance that they will actually make a choice becomes smaller, because making the choice is then more difficult. So there is a paradox here. If you offer many different products or services on your site, you should try to avoid the paradox of choice . You do this by, for example, providing sufficient sorting and filtering options, so that a website visitor can narrow down the range of choices. Below you can see an example. A website visitor can not only sort by category, but also by color or size. This way you quickly arrive at a relevant selection. Making a selection for a higher conversion. 2. Loss aversion A loss weighs twice as much as a gain. It is therefore more motivating to avoid a certain loss than to achieve a certain profit. This principle is closely related to Cialdini's seduction principle 'scarcity'. You really don't want to miss out on a product that is almost sold out or a discount that will expire soon. Booking.com uses loss aversion.